The garden behind Violette Kew
Pure and delicate, it quickly reveals itself to be very carnal, milky, almost pheromonal, "skin-deep". Violette Kew was created in 2024 by Maxence Moutte.
Violette Kew: a Niche Violet Fragrance Inspired by the Kew Botanical Gardens
Key Information
- Fragrance type: Spicy floral, tender and powdery violet, woody and milky
- Smells like: A sun-filled gourmand violet, softened by creamy sandalwood and the gentle sensuality of spices
- Garden: Kew Gardens, Royal Botanic Gardens, London, England
- Creation: 2024, by in-house perfumer Maxence Moutte
- Benefit: Wellbeing, “Mood Booster Wellbeing”, feeling of fulfillment certified by Givaudan
- Intensity: Bold (intense), ideal from dusk until late into the night
- Sizes: 2ml, 15ml, 50ml
Olfactory pyramid
- Top notes: Violet, cardamom
- Heart: Violet, violet leaves
- Base: Cumin, sandalwood, other modern woods (Akigalawood, amyris…)
Clean beauty
- Refillable bottles
- Organic alcohol
- No colorants, no preservatives, no UV filters
- Cruelty free (not tested on animals)
How Does Violette Kew Smell?
Violette Kew opens with a radiant, slightly gourmand violet, supported by sparkling cardamom that evokes bright, sun-filled childhood memories. Very quickly, the fragrance reveals a more sensual side: a milky, powdery, “skin-like” violet that moves between innocence and carnality.
In the base, cumin and creamy sandalwood wrap the violet in a warm, milky, almost pheromonal veil—like a woody, slightly salty second skin that is deeply addictive. The overall composition remains unisex, perfect for evenings, dates, and moments when you want a fragrance that feels intimate yet present.
Kew Gardens, a Source of Inspiration
Kew Gardens, founded in the 18th century, are now among the oldest and most prestigious botanical gardens in the world, with vast plant collections and a major role in conservation. Their blend of historical heritage, scientific research, and commitment to biodiversity echoes Le Jardin Retrouvé’s values of sustainability and transmission.
Violette Kew translates this walk among violet beds, warm greenhouses, and shaded pathways, acting as a bridge between real gardens and inner emotional gardens. The fragrance fits into this universe: a violet that is anything but s
Violet According to Maxence Moutte
The idea for Violette Kew was born when Maxence Moutte spontaneously answered “violet” to the question: “Which ingredient would you like to work with next?”. For him, this note brings back childhood memories, when he used to pick violets with his family and breathe in their delicate scent like a hidden treasure.
Violet is also part of Yuri Gutsatz’s historical palette, notably in Cuir de Russie, creating a direct link with the Maison’s heritage. With Violette Kew, Maxence wanted a falsely innocent violet: tender at the opening, then deeply sensual, creamy, almost “pheromonal”
Why Is Violette Kew Different?
Violette Kew brings violet back to center stage with a modern, sensual construction, far from candy-like or overly retro interpretations. The cumin–sandalwood accord gives it a milky, almost “warm skin” dimension that contrasts with the floral delicacy of the opening and gives the fragrance a strong personality.
The fragrance also carries an intimate story (Maxence’s childhood memories, a link to Yuri’s palette) and a rare wellbeing commitment in niche perfumery, with Mood Booster Wellbeing certification by Givaudan. Finally, it follows a clean beauty approach with organic alcohol, a refillable bottle, and a carefull
Who Is Violette Kew For?
Violette Kew is for those who love violet but are looking for a sophisticated interpretation—more sensual than naïve. It will appeal both to fans of powdery violet and to lovers of creamy woods and subtle spices who want a fragrance that is comforting, intriguing, and unisex.
It is also an excellent choice for people drawn to the idea of a “mood booster,” who want their fragrance to support their sense of fulfillment and emotions, not just to “smell good.” Ideal as well for lovers of gardens, literature, and botanical aesthetics, who resonate with the world of Kew Gardens.
When to Wear Violette Kew?
With its bold intensity and enveloping character, Violette Kew is particularly suited from dusk until late into the night: dinners, concerts, dates, evenings with friends, or relaxed moments at home. Its “skin-like” facet makes it an excellent choice for occasions when you want a fragrance that feels close, intimate, almost confidential.
It wears beautifully in autumn and winter, when its milky, spicy warmth is comforting, but it can also become a signature fragrance for those who enjoy spicy florals year-round. During the day, a few light sprays are enough to create a discreet cocoon; in the evening, the gesture can be intensified for a more present trail.
What Those Who Wear Violette Kew Say
Feedback often highlights a “stupendous” violet, magnificent, with a fragrance considered both tender, powdery, and very sensual, and packaging perceived as magical. Several reviews note that Violette Kew is a different, modern, and addictive violet, lingering on the skin like an intimate veil rather than a too-classical floral.
FAQ
What Does Violette Kew Smell Like?
Violette Kew smells of a bright, slightly gourmand violet, paired with sparkling cardamom at the top. Very quickly, the fragrance becomes more milky, woody, and sensual thanks to cumin and sandalwood, with a “skin-like” effect that is almost pheromonal.
Is Violette Kew a Unisex Fragrance?
Yes, Violette Kew is designed as a unisex fragrance. Its blend of violet, soft spices, and creamy woods suits both women and men, and anyone who enjoys spicy florals with character.
Is Violette Kew Really a “Mood Booster” Fragrance?
Violette Kew is part of the Mood Booster / Wellbeing certified fragrances, combining its olfactory signature with a feeling of fulfillment and wellbeing. Many people wear it to feel enveloped, comforted, and more emotionally aligned, especially at the end of the day.
Violette Kew has a bold intensity and can easily carry you through an entire evening, with a noticeable sillage for several hours. The bright opening violet gradually blends into a woody, milky, and spicy base that lingers on the skin in a more intimate way.
For optimal results, spray Violette Kew from 15–20 cm onto pulse points: neck, nape, chest, wrists, and inner elbows. Two to three sprays are usually enough, especially in the evening, as the cumin–sandalwood base is naturally enveloping and long-lasting.
Violette Kew is formulated with organic alcohol and contains no added colorants, preservatives, or UV filters. It aligns with Le Jardin Retrouvé’s clean beauty approach, which prioritizes pure and responsible compositions.
The bottles of Violette Kew are designed to be mechanically refillable and can be opened to be refilled. Refills are planned to extend the life of the bottle and reduce waste, just like with the other fragrances in the collection.
Discover the Violette Kew Collection
