Each fragrance has its unique visual, imagined by artist Clara Feder. It is a digital collage, created from different photographs taken by her, saturated, tempered with, superimposed. This works as a double metaphor: that of olfactory memory as memories superimposed on reality, and that of the construction of a fragrance and its stages, trials, errors and successes.
Clara Feder is a transmedia artist and writer (under the pen name of Virginie Michelet). Her favorite mediums are photography and video. Clara has shown her installations, performances and exhibitions all over the world. She has exhibited her work in Paris, New York, London, Los Angeles and Shanghai. Since 2016, she is Creative Director at Le Jardin Retrouvé.