Aaron Potterman writes for the multi award winning niche perfume blog CaFleureBon as well as having founded his own perfume house, Les Parfums de La Maison 303. Aaron was one of the first writers to review and support Le Jardin Retrouvé and we have always appreciated his beautiful writing and vast perfume knowledge.
What question do you get asked most often?
The most asked question I get that is perfumed related is: can a guy wear a woman’s perfume? My answer: Of course! Any fragrance can be worn by anyone. I’ll always tell them there is absolutely no need to let a label stop you from wearing what your nose likes. Your nose knows!
What was your first scent memory?
The one I can think most of is when I discovered clover (around 3 or 4 years old). This memory sticks out because it also when I learned to get along with bees. I remember being drawn to the scent and then just headed out to the patch and plopping myself smack in the middle of it. Of course, there were a ton of bees around and my mom was absolutely horrified, but you know, you gotta do what you gotta do… I had to be immersed in that patch. I’m happy to say that I was not stung once by the bees. To this day nothing puts a smile on my face more than smelling clover wafting from the fields.
What was the first fragrance you ever bought?
I am fairly certain it was a Calvin Klein gift set of Obsession for Men.
How did you discover Le Jardin Retrouvé?
Through my work with ÇaFleureBon! It’s been charming ever since.
What does fragrance mean to you?
Fragrance is like music or a good book. It’s an integral part of our being and a crucial part of the fabric of life; thus relating in some way to almost every story of life. I like to look at perfume as history bottled in so many ways- from naturals to synthetics- it’s all history.
What do you think the fragrance industry needs in the future?
Innovation. It seems that so much of the time in the past 10-15 years the expansion of knowledge and transparency has taken a bit of a toll on the industry. In some ways that’s a wonderful and glorious thing. In others, maybe not so much. I’m sad to say that so much of what is happening now really is a gigantic wave of taking one innovation after another and absolutely bleeding it dry by huge amounts of what quickly can become same ole, same ole. I’d like to see an expansion into the unknown. We need a scent innovation that is so obtuse and revolutionary that it would be difficult to look back on history to find a parallel for comparison. In other words, I’d really and truly like to see something new under the sun. Something that will bend all of our minds in ways we never imagined. For folks like me who love and cherish our shared history, this would be something very welcomed.